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Top 5 Best Fonts for SaaS Websites

As a design agency that specializes in the creation of SaaS web designs, we have some favorite fonts for SaaS web design that we use at UI Rocket. It is important to remember that when choosing fonts, your SaaS fonts should be representative of your overall brand. These are fonts that are going to catch the eyes of your site visitors and give them a taste of your branding.

In this article, we will cover the top five best fonts for SaaS websites. These five fonts are professional, modern, and generate great designs. Let’s get right into it!

Table of Contents

What Are the Top 5 Best Fonts for SaaS websites?

1. Poppins

At the top of our list is a font choice is a safe and modern style choice known as Poppins. When it comes to SaaS fonts, Poppins is lauded as one of the best choices for website creation. One of the main reasons for this is because Poppins is a very readable sans serif font that is free for commercial use.

Poppins is well loved because of its ease of use, ability to look presentable, and its many customization options. The truth is, Poppins looks great in every weight, form, and in just about any design. Even Google Fonts agrees, stating that “geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage”.

This makes this font especially versatile because you can find a version of Poppins that will look great with just about any branding. At UI Rocket, we love Poppins, and we love how our clients love it too!

Our number one saas website font
Our number one saas website font

2. DM Sans

DM Sans is very similar to our top choice for a SaaS font, Poppins. This may have something to do with the fact that its creators are the same. As well, it is yet another low-contrast geometric sans serif font choice.

What sets DM Sans apart from Poppins, however, is the fact that it was intended for its use at smaller sizes of text. This fact does not make DM Sans less useful, though. Instead, it makes DM Sans a great choice for SaaS websites that may have more text involved in the design.

At UI Rocket, we also think that it looks great at larger text sizes too. Overall, DM Sans is a highly functional and highly legible font choice for SaaS websites.

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Our number two saas website font

3. Helvetica Neue

Third on our list is Helvetica Neue. This font option is simple but sophisticated. Another sans serif font choice on our list, this font is a new and improved version of Helvetica.

We love Helvetica Neue at UI Rocket for our SaaS web design; however, this font does need to be licensed. Despite this, it is one of our favorite fonts to use on our design projects.

This is because Helvetica Neue is a very professional and inspirational font. It pairs well with both minimalistic and colorful designs, standing firm as a solid font choice on our list of best SaaS font choices.

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Our number three saas website font

4. Rosario

Rosario is a pretty universal and interesting font choice for SaaS web design. As a newer font, Rosario serves to add some interest and intrigue to your website. We think that it looks great as Light, Italic, and even Bold.

This font choice is less common than others on this list due to its newness, but that does not make it any less good of a choice for your websites. It is also a font that is free for commercial use.

We think that this font gives an elegant feel to websites that use it. If your branding is a little higher class, we think Rosario makes the perfect choice for you.

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Our top four saas website font

5. Alegreya Sans

The final font on our list is called Alegreya Sans. This font is easy to read and meant for websites with quite a bit of information on them. However, you don’t need to have a lot of this font to be able to enjoy it.

Like the other fonts on our list of best fonts for SaaS web design, Alegreya Sans is a free to use sans serif family of fonts. According to Google Fonts, it has a “calligraphic feeling” and at UI Rocket, we agree.

Alegreya Sans is yet another font that we feel is easy to read, but also implements some artistic elements that mesh well with branding.

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Our Top 5 saas website Font


To conclude, there are many options for you to choose from when it comes to the best fonts for high converting saas websites. We believe that there are many quality SaaS fonts available and the right one for your branding is out there.

At UI Rocket, we specialize in top-notch SaaS design and would be happy to work with you! If you are looking for a design agency for your great saas website project, feel free to reach out to us for more information. We would love to hear from you.

Conrad Böhnke
Conrad Böhnke

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